STAY VISIBLE & FOLLOW TRENDS
With prevision of a turnover increase of more than 586.92 billion dollar for US, and double-digit growth over the last few years, online shopping represent 6% of total household consumption. An amount constantly rising.
Brick-and-mortar retail will account for 89.3% of total US retail spending in 2019, while driving 55% of retail growth. Despite representing a modest slice of total retail, ecommerce will drive a disproportionately high percentage of growth at 45%, with most of that contribution coming from mobile (mcommerce).
TRENDS IN STRONG GROWTH OF E-COMMERCE:
SOCIAL SHOPPING allows you to reinforce the relationship of your brand with your existing users & to conquer future customers.
With more than 3.49 billion active social media users, SOCIAL SHOPPING IS AN ESSENTIAL TOOL for traffic & conversion.
It promotes the positioning of the brand as a marketing expert at the heart of social trends.
THE LIVE VIDEO FORMAT: # 1 Content marketing tool the video format was predictable .
With more than 2 billion YouTube users around the world, Internet users are big consumers of videos.
In 2019, there are more than 3.49 billion active users on social media around the world.
By 2020, live video will represent 13% of all global video traffic world wide.